Articles by John Heaslip


Tuesday, October 01, 2013
I regularly have discussions  with clients about the difference between "profit" and "cash flow"  as many clients have difficulty in differentiating between the two. 

So what is the difference between profit and cash flow? Frequently it's the difference between success and bankruptcy. 


Profit is the surplus remaining after total expenses are deducted from total income. Expenses include explicit costs of doing business, such as depreciation, interest and taxes (not GST). Income is calculated at the time the sale is booked, rather than when full payment is received. Likewise, expenses are calculated at the time the purchase is made, rather than when you pay the bill.

Cash Flow

Cash flow is the difference between inflows (actual incoming cash) and outflows (actual outgoing cash). Income is not counted until payment is received and expenses are not calculated until payment is made. Cash flow also includes the introduction of working capital from investors or debt financing.

Cash comes in from customers who are buying your produces or services, or say from the sale of fixed assets, GST refunds or owners introducing funds. If a customer does not pay at the time of purchase, then  some of your cash flow will come from accounts receivable.On the other hand, cash goes out of your business in the form of payments for expenses, like rent or interest, repayments of principal on loans, purchase of assets, payment of taxes/GST and accounts payable.

Cash Flow and Profit Don't Always Match

Say you are in the business of investing in residential rental property and you make income from rents collected. The business can be profitable, as the rental income covers interest, rates, insurance etc, but the business can still go bankrupt from cash flow problems. 

You must  pay the interest on the mortgage each month, or the rates every 3 months, but what happens if your tenant  does not pay their rent to you for 2 or 3 months? Then you will need to get finance from another source to survive until the rent is paid. If you don’t get that alternative finance and the mortgage is not paid, then the bank could force you out of business. 


Profit is the surplus remaining after total expenses are deducted from total income. Cash flow is when you actually get and pay the cash. In the long-term, you must get profitable or find another source of funds, i.e. private means, to keep giving you cash to make up for your losses. In the short-term, even if you’re profitable, you survive or fail based on whether you have cash to pay the bills. That’s why they say "Cash Flow or Cash is King".

Contact us to help you turn your business into Cash Flow and Profit